Makeup artist: Denise Madrigal Celebrity clients: Hilary Duff, Lea Michele, Olivia Holt, Julianne Hough "This drugstore foundation by L'Oréal is one of the best. Beauty Lab testers agreed. "I love the just-right, not-too-matte-or-glossy finish, and that it gives real color payoff without looking makeup-y.". Cosmopolitan participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Do you love a summertime glow? 10 Neutrogena. This Good Housekeeping Seal star is a moisturizer, SPF, and sheer foundation all in one! The next year will be rife with affordable drugstore products that'll fit all of your beauty needs from hair care to makeup to skin care. Keep reading to learn about the ranking of the ten best drugstore makeup brands! Plus, it feels comfy on your lips all day and comes in 10 ridiculously pretty and vampy shades. Plenty of quality drugstore makeup now exists on the market, with creamier, more pigmented and versatile formulas than in past years. A Good Housekeeping Seal star, it's available in five colors and comes with a dual-end brush, which makes it easy to control how dark your arches look while still getting a precise shape. Part bronzer, part illuminating lotion, this hybrid formula is skin goals in a tube. We live in a time where we can achieve a flawless face on a budget. True to its name, this “SuperStay” liquid lipstick is in it for the long haul—and by that, I mean through two teas, a full bacon breakfast, and a day of talking in meetings, all without flaking. Danusia Wnek is a chemist in the Health, Beauty & Environmental Sciences Lab at the Good Housekeeping Institute, where she evaluates haircare, skincare, cosmetics and beauty and health tools. Of the 14 drugstore concealers we tested, the Covergirl TruBlend Undercover Concealer (available at Amazon for $7.94) won our Best Overall spot, as it blends into the skin evenly for a beautiful and full-coverage finish that rivals both other drugstore as well as higher-end options. Here, we've rounded up the best editor-approved makeup, skincare, body, hair, and nail drugstore products of 2020 (both old and new) for you to shop online, so … Damn. You may be able to find more information about this and similar content at piano.io, 12 Makeup Gift Sets to Give to Beauty Lovers, 13 Vegan and Cruelty-Free Brands That Are Legit, 9 Best Magnetic Lashes, According to Reviewers, How to Apply Lipstick Perfectly Every Time, Nicole Saporita, Good Housekeeping Institute, Danusia Wnek, Good Housekeeping Institute, Unbelieva-Brow Longwear Waterproof Brow Gel, Instant Age Rewind Eraser Dark Circles Treatment Concealer. Most of the drugstore foundations in this roundup cost less than $10, and there are options for dry skin, aging skin, acne-prone skin, and everything in between. Drugstore makeup is not bad for your skin, and inexpensive, cheap makeup is the best way to play around with new looks — like colored eyeliner or bright lipstick — with little risk. written by aimee simeon. We also like that it's alcohol-free, which makes it great for people with sensitive skin. Ideal if you're looking for sheer coverage (medium at most), it comes in 20 skin tone shades and 3 color corrector options. Presenting our 2020 winners of Allure's Best of Beauty Awards in the affordable and drugstore makeup category. Chemist, Health, Beauty & Environmental Sciences Lab. I love it because it's available in two different formulas depending on what kind of finish you prefer—one that's more matte (pictured above) and one that's more glowy.This makes it a great option for both oily and dry skin types. Concealer is one of those can't-live-without-it items that every makeup artist swears by. is formulated with aloe, green tea, cucumber and vitamins A, C, and E, so you'll get a moisture boost and long-lasting makeup. Why trust us? PEOPLE’s Beauty Awards 2020: The Best Drugstore Products of All Time Led by PEOPLE style & beauty director Andrea Lavinthal and Today contributor Jill Martin, over 30 ... Best Makeup Remover. If you’re not in on the ~hot~ facts, here’s one for you: Wet n Wild is known for their highlighters. The formula glides on lids smoothly and resists fading throughout the day, according to GH Beauty Lab testing. Truly so excellent, you’ll wanna write them a love song. If your lids tend to get oily throughout the day, this is your perfect eye makeup palette. MESSY.) Absolutely not, and this dual-ended contour stick (that comes in six shade combos) is proof. And, TBH, that was perfectly fine. Enter: this oil-free MVP, which comes in five ultra-rich, creamy shades that lightly hydrate and fully cover, without feeling or looking heavy. Super pigmented, silky to blend, and shockingly long-lasting, these drugstore eyeshadows are truly the best I’ve ever tried. Yeah, same. "These set especially well, so they don't move around the way other cream shadows can," says Buckle. A winner of  the GH Beauty Lab's 2017 Beauty Breakthrough Awards, Flower's affordable palette is the ultimate luxe for less pick. Eyeshadow palettes can be tricky—they either contain way too many similar-looking shadows (like, truly how many taupes do you need?!) No worries—it also comes in copper and silver. I wish you could see my vanity so you'd know I’m not lying when I say I use this tiny eyeshadow palette every single day. Easy, right? Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. ", If you want a simple lip color that feels great, try Neutrogena's color stick. Below are a handful some of the best-selling products from each of the best drugstore makeup brands, worthy of the department stores. In an ideal world, all drugstore BB creams would come in a huge range of shades that look good on every single skin tone. Testers and experts alike raved about its glossy finish and the high shine throughout the entire duration of wear. You may be able to find more information about this and similar content at piano.io, Behold: The 7 Biggest Makeup Trends of 2021. Check out every product that made the cut. The hydrating center is filled with hyaluronic acid, which helps to plump and hydrate the fine lines around your eyes, so your concealer won’t settle in and leave you lookin’ like a hungover, dehydrated mess (hi). And then I met this little bb from E.l.f. Define your arches with this L’Oréal Paris waterproof brow gel that lasts up to 48 hours. Who says you have to spend a ton on quality makeup? "These velvety powders are on par with high-end brands," one tester said. Gold not your thing? "It has a built-in applicator sponge, which feels so soft and almost therapeutic on skin — it's kind of addicting," says April Franzino, Beauty Director at Good Housekeeping. But this drugstore setting spray is legit awesome: It’s formulated with a bit of moisturizing castor oil (it won’t leave you shiny, promise) and soothing pine bark extract to lock in makeup without messing with your face. “It glides on easily with minimal tugging, provides a great pigment, and most importantly, stays on all day,” one tester said. With just one application you’ll get the coverage of a concealer and it’ll last all day. The dual-ended formula has a mascara-like primer on one end (step one), and a fiber-filled mascara on the other end (step two), which work together to create major length and volume without looking clumpy or fake. Sure. Bonus: It also comes in six shades. But if that price is out of reach for you, the L’Oreal Lash Paradise Mascara is the best drugstore makeup dupe selling for just $11. Keep your makeup in place all day long by dusting this classic Coty powder over your face with a fluffy makeup brush. highlighter. Best of … This creamy, lightweight drugstore concealer is a miracle worker for dark circles and dry skin. This classic drugstore pick easily blends into skin for a natural-looking pop of color. Do you love the smell of body butter, vacation, and happiness? "Also, the pigment particles aren't too sparkly, just subtly gleaming.". Testers were blown away after trying it out. no matter your budget, and (bonus!) On one end is a sheer contour with a matte finish, and on the other is a shimmery (but not glittery!) Another shared her trick for using the shades as brightening eyeshadows! A drugstore makeup dupe (short for duplicate) is basically a more affordable version of a high-end or luxury makeup product. That’s why this Good Housekeeping Seal star earned a spot in our GH Beauty Awards and is our pick for the best drugstore makeup foundation. To reduce the appearance wrinkles and fine lines while concealing dark circles, try this anti-aging Maybelline concealer. The ultra-smooth formula glides on for the easiest cat eye ever. ), I was a very poor, very frugal beauty fanatic who could only afford drugstore makeup. I don’t shut up about this drugstore concealer, 10 Newly Launched Drugstore Beauty Products, The 19 Best Drugstore Products You're Not Using, I Swear By These Under-$10 Drugstore Eyeliners, These 13 Drugstore Concealers Actually Work. Drugstore makeup has come a long … K, so unlike real flour that would leave your face chalky and dry, this "flour" face powder uses finely milled zinc and talc to either lightly set your makeup (if you sweep it over your T-zone with a fluffy powder brush) or hardcore bake it—if you really layer it on—for a matte, long-lasting finish. in Lab tests. Matte Finish Makeup Setting Spray, $7. Whether you love a bold cat eye or more understated look, CoverGirl’s drugstore liquid liner can do it all. Can you make it hard, with 12 steps and a billion products? I, however, don’t need a billion—I just use this palette, which has four iridescent shades that look good on a ton of skin tones, thanks to their cool and warm undertones. Their products combine their wonderful skincare products with a line that was designed to turn you into a better you. "A winner of the GH Beauty Lab's concealer test, it provides full coverage that stays put on problem spots like blemishes and redness, yet is creamy enough for delicate under eye areas, too. Why the Mayo Clinic Diet Is One of 2021's Best, 7 Major Reasons You Should Try Dry January, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Beauty • The Latest • Makeup. If you know me, you know I don’t shut up about this drugstore concealer. or way too many ~*out there*~ shades that you'll never use. Isn't. Beauty. They’re made by drugstore cosmetics brands like Maybelline, L’Oreal, Revlon and Nyx to name a few and can be found at … This one is especially made to erase waterproof eye makeup, but I use it all over my face, too. But this gentle (and clean and oil free and fragrance free and cruelty free, and all the things free) formula uses coconut juice and a touch of palm oil to keep your face shine-free, yet totally comfortable and skin-like all day. Every Makeup Bag Needs These Nude Essentials, Prevents makeup smudging or transferring onto clothes. We may earn commission from links on this page, but we only recommend products we back. This Maybelline formula was rated the best mascara in our GH Beauty Lab's recent study! are all available online: Great if you want a flawless face without a ton of extra steps, CoverGirl’s silky base is a triple-duty primer-concealer-foundation hybrid. “I loved everything about this product, mainly how natural it looked,” one said. Like, ask the average drugstore makeup fanatic, and they’ll probably show you a drawer full of them. Nothing against the shimmery, glitter-spiked variety, but a matte finish tends to look more realistic and subtle, IMO—a big bonus for anyone new to the blush game. Promise. Girl is by far my favorite (especially the blue hue). I’ve used it every single day since college, and for good reason: It’s basically the ultimate no-makeup makeup concealer that looks just like skin when you blend it down. Best Drugstore Makeup Brands & Products To Buy In 2021. But this drugstore bb has the perfect mix of browns, purples, reds, and blues in matte and shimmery finishes that you'll actually find yourself swiping on the regular. Get expert reviews of mascara, bronzer, lipstick, and more. Wait, Have You Tried Magnetic Eyelashes Yet? Not only am I wearing this mascara right now (really), but so is Cosmo beauty editor Ruby Buddemeyer...and probably a dozen of our friends too. Essie's cult-favorite lacquer was a winner in the GH Beauty Lab's nail polish study. There is a right way and a wrong way to buying drugstore makeup, but these tried and true products below have been restocked in my makeup bag time and time again.. Below, we've rounded up the Good Housekeeping Institute Beauty Lab's top tested and best drugstore makeup products and brands formulas backed by the trusted Good Housekeeping Seal, as well as picks from our Lab experts, beauty editors, and celebrity makeup artists. If you want a full-coverage foundation stick with a matte finish and absolutely zero room for shine, you need to try this drugstore formula. Great for even the toughest waterproof eyeliner, Neutrogena’s product dissolved eye makeup better than 28 other brands (some four times its price!) Seeing as I have worn blush every single day for the better part of my adult life, you can trust me when I say this drugstore blush is among the top, thanks to its super-silky finish that works well on every skin type. Bonus: It comes in a pearly pink shade and two deeper bronze shades, so you can cocktail your colors and use as a highlighter, bronzer, shimmery contour, whatever. Today I'm talking about some drugstore makeup that doesn't receive enough attention, these products are incredible and totally worth buying. The Best Drugstore Beauty Buys of 2021. By Harper's Bazaar Staff. The Ultimate Drugstore Makeup Kit for Beginners – the Only Kit You’ll Need to Start your Makeup Journey Hi, friends! Love. These 28 Drugstore Finds Prove Nontoxic Makeup Doesn't Have to Be Expensive "It goes on incredibly evenly and easily; it's always been one of the best-textured translucent powders on the market," explains celebrity makeup artist, Kristofer Buckle. It dries quickly too, so you don’t have to wait around with your eyes shut to prevent smudging. NYX's matte formula earned a top spot in the GH Beauty Lab's liquid lipstick study. To compile the 50 best beauty products of 2019, our dedicated testers tried over 600 of this year’s drugstore makeup and hair, skin and body launches to introduce a … GH beauty pros like that the BB cream has a lightweight texture and blends easily into skin for a flawless, no-makeup finish. If you are on a budget and still want to look like a million bucks, browse through these bargains and thank us later. But because nobody has time (or money) to play a game of Risk, I went ahead and broke down my absolute favorite—really, truly, no bullsh*t—drugstore makeup products of all time, from the best drugstore liquid lipstick to the best drugstore concealer, below. Even Meghan Markle has favorite budget beauty finds! Please repeat after me: Contouring. The 51 Best Drugstore Beauty Products That Launched in 2019. The overall winner in our Lab’s test, 100% of women who tried it agreed that it didn’t fade during wear. It dawned on me recently that I have never put together a ‘makeup kit for beginners’ type of post. If they ever discontinue it, I’m going into hiding. Hard. CoverGirl's under-$10 pick performed better than competitors triple its price in Beauty Lab tests. Best Foundation: REVLON ColorStay Liquid Foundation Buy on Amazon Buy on Ulta Byrdie Senior Editor Lindsey Metrus is a long-time fan of this base, which also happens to be a go-to for pro makeup artists. Photo Ready Concealer, $6, available in 6 skin-tones . If you answered “yes” to any of these very obvious questions, you need to pick up this drugstore bronzer that’s available in four warm shades. It’s perfectly iridescent and highly tropical-smelling, making you feel like you just chilled on the beach in the middle of winter. More from Makeup. If you want an eyeliner that will stay put without fading, this Physicians Formula gel pencil is it. Discover the best drugstore makeup products of 2020 and Glamour Beauty Awards winners. Ugh. The longwear formula truly lasts all day without fading, yet doesn’t feel cakey or drying, thanks to the hint of avocado oil in it. But, alas, we are not living in that ideal world, and most BB creams are too light for deep skin tones. These 19 best drugstore skincare products from brands like Neutrogena, Olay, and Cetaphil are just as effective as more expensive options from Sephora or Ulta. These affordable mascara, concealer, highlighter, and foundation and primer finds will leave you looking flawless and ready for the day (or night!) Even makeup pros swear by these bargain buys. It’s lightweight, totally matte, and completely safe for sensitive, acne-prone skin like mine. Most of the formulas I’ve tried contain either skin-wrecking alcohol or insane fragrances, all of which just irritate my face on contact. Here are some go-to products—old favorites and new—you should pick up next time you're venturing down the beauty aisle. Simple is another drugstore brand I love for its makeup remover and micellar water. This drugstore pencil eyeliner has a kohl (read: soft and blendable) formula that allows just enough time for smudging before it sets in place for a waterproof finish. This best-selling drugstore eyeliner has over 1,000 five-star reviews—and we're not surprised! It’s the closest thing you’ll get to “easy” smokey eyes as a non-professional. At the drugstore, you're not going to have to break the bank to find the foundation that fits your most important beauty needs. Do you love the beach? We love that the Good Housekeeping Seal star removes eye makeup in just a few passes so you don’t have to pull or scrub on the delicate eye area. We narrowed down the best K-beauty skin care products at the drugstore, sorting through the influx for the things you need to try. Most matte foundations tend to suck the moisture out of your skin, leaving your face weirdly dry, creasy, and cake-like. I’ve never been a huge setting spray fan. It provides a pretty glow and the … Nicole Saporita is a senior editor at Good Housekeeping, where she researches, writes and reports original content for the Good Housekeeping Institute and several other departments including health, travel and family. Dec 14, 2020 Florian Sommet / … But some geniuses at CoverGirl apparently figured out the key, because this silky, gel-like drugstore eyeshadow not only sticks to your lids without creasing or flaking, but it actually glides on fully opaque and shimmery. Still, I’m not going to pretend that all drugstore makeup is created equal, just like not all expensive, high-end makeup is automatically “good"—every formula is different, and good vs. bad can change drastically even within a single brand. Swipe the contour around the edges of your face and under your cheekbones, draw the highlighter down your cheekbones and over your eyelids, and blend, blend, blend. The best drugstore highlighter palette: Flower Beauty Shimmer & Strobe Palette; The best cream-to-powder drugstore highlighter: NYX High Glass Illuminating Powder; The best overall. The Best Drugstore Makeup Products. From mascara to blush, we have put together 20 of the best drugstore beauty buys that are remarkably worthy of a spot in your makeup bag. Long before I was a Cosmo beauty editor with access to the world’s most insanely priced makeup products (flex? Choose from 16 shades! Good. For added precision, use a lip brush to apply it. Drugstore beauty products are getting better and better, with more shades, styles, and effective formulations being offered every year. and cream eyeshadow (crease, crease, and more crease). Not only did this CoverGirl blush earn a 2019 GH Beauty Award, it's also a Good Housekeeping Seal star! Thanks to this liquid liner’s rubber grip and smooth felt tip, the application of this eyeliner pen is a dream for beginners—or for anyone really. To help you eliminate unnecessary stress from your makeup search, I've created a complete guide to the best drugstore makeup products available, based on … It also has ingredients to nourish your lashes, so bonus points there. Color Correcting Concealer, $7. In our Beauty Lab's concealer study, makeup artists gave NYX's budget-friendly formula good scores for being easy to apply and spreading well on skin. Eyes shut to prevent smudging na write them a love song in every color imaginable, this. 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