Travis Scott’s McDonald’s meal is finally here and fans are “loving” it.On Tuesday, September 8, Travis’ long-awaited collaboration with McDonald’s debuted on McDonald’s menus. The deal also brings up an important social issue that may be overlooked: the use of celebrities to "promote addictive products," processed food addiction expert Dr. Joan Ifland, Ph.D., told Benzinga in an email. I should have realised that maybe I wasn’t hip enough to order the Travis Scott burger when the McDonald’s manager at the drive-thru questioned my intentions. Music, Video, Tour, Shop References: hypebeast. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. "Once the child feels wanted, the child may be motivated to avoid offending the character and risking rejection by following suggestions and ordering the same meal," Ifland said. Travis Scott meal at McDonald's: What's the cost and is there a toy? Here's what it was like. While his Jordans might be hard to come by, the Travis Scott McDonald's toy has been listed for $55,000 on resale platform StockX. By creating an account, you agree to theTerms of Service and acknowledge our Privacy Policy. J Balvin follows Travis Scott with his own McDonald's mealThe Travis Scott meal’s reigning time as the celebrity meal dominating McDonald’s menu has come to an end. In About-Face, UK Will Not Allow Huawei To Be Involved In Any Part Of... Universal Orlando Parks Will Reopen June 5 Despite Risk Of... Pro-Privacy Lawmakers Secure A Vote To Protect Browsing Data From... Jurassic World: Dominion Is Definitely Not The Planned End Of The... White Twitch Talk Show Host Finally Drops 'Rajj Patel' Moniker, Everything We Know About The PlayStation 5. Travis Scott McDonald's Meal Details: Food, Price, Merch, Toy? "We also offer a variety of menu options and customization opportunities as well as transparently provide nutrition and ingredient information through our Nutrition Calculator and Mobile App, so people can make informed choices that fit their needs.". At three points in the commercial, the toy uses phrases that could be seen as a marketing tactic toward children, Ifland said: "what's up world?" The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” This gesture toward authenticity (eat the very same thing Travis Scott eats!) The Travis Scott Meal includes a Quarter Pounder with cheese, bacon and lettuce, french fries with BBQ sauce dip and a Sprite drink for $6. It’s now J Balvin’s time to shine. The meal that Scott will be supporting includes a Quarter Pounder topped with bacon and lettuce. A new McDonald's commercial features a toy version of Travis Scott wearing his Air Jordan 1 High collab to promote the rap megastar's meal. It's just a burger combo with the regular prices? All rights reserved. But does the $US6 Cactus Jack collaboration deserve the hype? Mcdonald's Corp's (NYSE: MCD) partnership with rapper Travis Scott marks its first celebrity collaboration since a series of iconic commercials with NBA legend Michael Jordan in the 1990s. Author Michael Moss detailed in his 2014 book "Salt Sugar Fat: How the Food Giants Hooked Us" how processed food manufacturers consciously make their foods addictive. "Yeah, you — follow me" and "you can try too.". Everything you need to know about the market - quick & easy. The burger also comes with a side of medium fries, barbecue dipping sauce and a Sprite, and costs six dollars. The new special meal includes all the 29-year-old rapper’s favorite things. McDonald's new Travis Scott Meal TASTE Test with a surprise! In the video, a toy version of Scott — which resembles the one featured on his “Rodeo” album cover — broke down the meal while wearing his Air Jordan 1 High collab… Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. 'Food-Like Substances': Consumers have the freedom to choose what they eat. The ad for the Travis Scott Meal, which was released today, features Scott as a Happy Meal toy of himself showing off the combo, which he touts as his “same order since back in Houston.” Travis Scott Meal coming to McDonald’s This is the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu, only done prior by the legendary Michael Jordan. Celebrity partnerships like the one with Scott will be the future as restaurants look to simplify their menus due to food supply chain issues with the COVID-19 pandemic while still offering new reasons to return. “I have to ask, do you actually like Travis Scott or are you ordering this because of the internet hype?” they asked me through the window. People know, like, and trust celebrities so consumers are made comfortable buying the products they endorse. McDonald's Happy Meal Features a Travis Scott Toy. It’s become so popular that some McDonald’s actually ran out of the ingredients to make it temporarily. You can still get the Travis Scott Meal through Oct. 4. at participating restaurants. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. It’s just too bad Buddy The Elf’s meal isn’t his glorious spaghetti breakfast recipe. Posted-In: Addictive Food Fast Food food marketingRestaurants Exclusives Interview General Best of Benzinga, Thank you for subscribing! Filed under fast food , mcdonald's , travis scott , 9/8/20 Share this article: McDonald’s logo is placed at the top left corner of the package, below which “Traviss Scott” block letters and a thinly sketched doodle appear. We really wonder if the meal will also come with a toy. "The combination of a variety of addictive ingredients makes the food more addictive and harder to quit," Ifland said. ", Related Link: Travis Scott Broke McDonald's Supply Chain. McDonald's just released a meal ad featuring Travis Scott as a Happy Meal Toy. Travis Scott Broke McDonald's Supply Chain, Why McDonald's Stock Hasn't Soared During The Pandemic, The New Unhappy Meal At McDonald's: Higher Prices, DoorDash's Valuation Is Too Lofty, Joe Terranova Says, 3 Restaurant Stocks Investors Should Own Ahead Of Vaccine Rollout, Benzinga's Top Upgrades, Downgrades For December 7, 2020, 10 Biggest Price Target Changes For Monday. The super-limited Travis Scott action figures from the commercial for the McDonald’s Cactus Jack Meal collaboration are now reselling for $55,000 USD. "We're excited to offer our customers the chance to connect with Travis over a shared love of McDonald's food. "People want to emulate celebrities. The company may even be looking to reverse a trend seen over the past few years in which healthier alternatives to McDonald's like Chipotle Mexican Grill, Inc. (NYSE: CMG) rose in popularity, she said. We took a 4-hour flight on the new Delta Airbus jet that Boeing tried to keep out of the US. Create one. Wait...Why do people fall for celebrity endorsement? The collab meal includes a Quarter Pounder with Cheese, bacon and lettuce, a medium order of fries with BBQ sauce and a Sprite. Part of that, whether it’s Travis Scott or Gizmo, is getting some of that love by drafting off pop cultural characters it has the marketing clout (and budget) to tap into. The meal will be available at restaurants across the U.S. excluding Hawaii, Alaska and U.S. territories. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. 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The burger also comes with a side of medium fries, barbecue sauce, and a Sprite, and costs six dollars. Instead, McDonald's should task a celebrity with promoting its healthy products, such as salads, she said. SMASH THE LIKE BUTTON! Opinion: Federal Cannabis Legalization Hinge... Privacy Policy / Do Not Sell My Personal Data. Fresh beef is available at most McDonald's locations in the contiguous U.S., excluding Alaska, Hawaii and U.S. territories, the company said. Forget Travis Scott. If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com. “Uh, I’m actually doing a food review,” I responded, acknowledging I’m not an active listener of the famous rapper. As fast-food restaurants pare down their menus due to supply strains imposed by the COVID-19 pandemic, the McDonald’s marketing ploy makes sense. To get the meal for $6 it must be ordered through the McDonald’s app. "Celebrity endorsements work," she said. Don't have a Benzinga account? Celebrities have always been used to promote addictive products, Ifland said, dating back to the era of Humphrey Bogart and Lauren Bacall smoking in movies. I went to McDonald’s to find out. He told me the meal had become a popular order at the store, even though it was basically just a “quarter-pounder with lettuce.”. Eager fans can't wait to grab a bite - McDonald's has joined hands with the Houston rapper to announce a new meal which will be available across the US starting September 8 through October 4 CAMEROON MAGAZINE - CAMEROUN INFO - CAMEROUN ACTU 2020, astroworld concert, Hamburger, Houston, McDonald's, mcdonald's staff, … View upcoming Earnings, Ratings, Dividend and Economic Calendars. "It is reasonable to assume that McDonald's is also using this kind of research and development," Ifland said. Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram. The commercial also includes close-ups of the meal that would activate cravings in addicted neurons in the reward centers of the brain, she said. The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. Benzinga does not provide investment advice. Seoul-based artist ccreatt specializes in three dimensional artwork and the latest design is made in collaboration with McDonald's -- launching a Travis Scott toy. © 2020 Benzinga.com. "The items shown combine such addictive ingredients as sweetener, flour, gluten, salt, concentrated dairy (cheese), processed fat and high-heat potato (fries).". Get pre-market outlook, mid-day update and after-market roundup emails in your inbox. The now expensive toy was intended to help advertise the fast food brand Travis Scott meal, or the “Cactus Pack,” which adds bacon to a standard quarter-pounder with cheese. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. The meal includes a quarter-pound burger with his favorite fixing, a medium fries with a side of dipping sauce, and a medium sprite. There also appears to be a Happy Meal toy set including a figurine of Travis, complete with French fries, soft drink, burger, and even a mask. The advert for the Travis Scott Meal, which was launched at present, options Scott as a Blissful Meal toy of himself exhibiting off the combo, which he touts as his “ … The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. The Official Travis Scott website and store. Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. I ordered the new meal and while the burger didn’t taste like anything out of the ordinary, it was cool taking part in this year’s oddest celebrity collaboration. Is the burger really LIT?! The Travis Scott Meal … McDonald's Likely Knows The Risks: It's "certainly possible" that McDonald's management is aware of the social risks of promoting its food products with Scott, but proceeded anyways with a marketing campaign, Ifland said. The Best Snapchat Games To Play Right Now, Disable UPnP On Your Wireless Router Already, This Android Wallpaper Can Brick Your Phone, Visit Business Insider’s homepage for more stories, Give us your thoughts on these small business practices to win a $250 Westfield gift card, The traditional South Asian game carrom has been exploding in popularity during the pandemic — and it's kept one factory afloat, A power plant in Turkey is turning scrap tires into electricity for 30,000 people, Doing these 24 uncomfortable things will pay off forever, Yes, Apple just killed iTunes — here's what that means for your library of music, movies, and TV shows. The advertisement for the Travis Scott Meal, which was delivered today, highlights Scott as a Happy Meal toy of himself flaunting the combo, which he promotes as his “same request since back in Houston.” This motion toward realness (eat exactly the same thing Travis Scott eats!) Toys In The Commercial: McDonald's marketed its Travis Scott meal with a toy version of the popular rapper in a commercial. "The toy uses 'my' in front of each item in the meal to make clear that this is what the child should order to be in the in-crowd with the character.". This wouldn't necessarily be anything new. People scramble for the celebrity-themed combo right after it was released. A balance is needed, she said, as food addiction is real, and scientific studies have found people get a dopamine high from eating processed foods. Whats in the Travis Scott Burger? Medicom Toy lance une série de BE@RBRICK en hommage à Star Wars: Avec Dark Vador, R2-D2, C-3PO ou encore Chewbacca. The Travis Scott meal has been such a success that McDonald's is running out. The Travis Scott Meal is the first of Mcdonald’s new Famous Orders series, and will be available starting September 8th until September 21st. One night at. Amy Duong — August 27, 2020 — Lifestyle. A daily collection of all things fintech, interesting developments and market updates. Travis Scott (7,324 words) exact match in snippet view article find links to article September 2020 ... where there is a support group for discarded kids' meal toys from over the years, with a kids' meal toy version of Buzz taking his place. Across our full menu, we're committed to using quality ingredients — like the 100% pure, fresh beef in Travis's signature order.". The now-pricey toy was intended to help advertise the fast food brand’s Travis Scott meal, or the ‘Cactus Pack,’ which adds bacon to a standard Quarter Pounder with cheese. 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